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BABYMONSTER, YG Entertainment’s newest girl group, has taken an unconventional path to stardom, making waves with their debut strategy that sidesteps traditional offline performances. In the dynamic world of K-pop, where face-to-face interactions and live performances often define a group’s debut, ‘Monster rookie’ BABYMONSTER’s ‘untact’ strategy has proven that innovation can lead to unparalleled success.
Just a mere ten days into their official debut, BABYMONSTER has chosen to navigate the music scene through a ‘non-face-to-face’ approach, steering clear of traditional music show performances and opting for a strong online presence. The strategy seems to be paying off, especially on two of the world’s biggest pop music platforms—Spotify and YouTube.
The group’s debut track, “Batter Up,” has become a streaming sensation, achieving an impressive feat of surpassing 10 million cumulative streams on Spotify and YouTube in just 10 days. This achievement not only sets a new record for the fastest K-pop girl group debut song to reach 10 million views but also underscores the global appeal of BABYMONSTER’s music.
Speaking of YouTube, the music video for “Batter Up” made an explosive debut, amassing 22.59 million views on its release day alone. Within the span of ten days, the view count soared to a staggering 86.77 million, inching closer to the coveted 100 million views milestone. Clearly, BABYMONSTER has captured the attention of audiences worldwide through their visually stunning and captivating music video.
The group’s success extends beyond streaming platforms, making a mark on the prestigious Billboard charts. “Batter Up” secured the 49th position on Billboard’s global chart (excluding the US) and an impressive 5th place on the World Digital Song Sales Chart. This recognition on a global scale solidifies BABYMONSTER’s status as a rising force in the K-pop scene.
What sets BABYMONSTER apart is not just their musical prowess but also their strategic debut approach, which some industry insiders are lauding as a “win for YG marketing.” The decision to delay offline performances has generated intrigue and anticipation, with YG Entertainment insiders hinting that while they will eventually step onto traditional stages, it won’t happen right away.
As fans eagerly await their transition to offline stages, BABYMONSTER stands as a testament to the evolving landscape of the K-pop industry, where chart-topping success can be achieved through a screen before stepping into the spotlight. Keep your eyes on this unique girl group—BABYMONSTER is rewriting the rules of debut success.
Just a mere ten days into their official debut, BABYMONSTER has chosen to navigate the music scene through a ‘non-face-to-face’ approach, steering clear of traditional music show performances and opting for a strong online presence. The strategy seems to be paying off, especially on two of the world’s biggest pop music platforms—Spotify and YouTube.
The group’s debut track, “Batter Up,” has become a streaming sensation, achieving an impressive feat of surpassing 10 million cumulative streams on Spotify and YouTube in just 10 days. This achievement not only sets a new record for the fastest K-pop girl group debut song to reach 10 million views but also underscores the global appeal of BABYMONSTER’s music.
Speaking of YouTube, the music video for “Batter Up” made an explosive debut, amassing 22.59 million views on its release day alone. Within the span of ten days, the view count soared to a staggering 86.77 million, inching closer to the coveted 100 million views milestone. Clearly, BABYMONSTER has captured the attention of audiences worldwide through their visually stunning and captivating music video.
The group’s success extends beyond streaming platforms, making a mark on the prestigious Billboard charts. “Batter Up” secured the 49th position on Billboard’s global chart (excluding the US) and an impressive 5th place on the World Digital Song Sales Chart. This recognition on a global scale solidifies BABYMONSTER’s status as a rising force in the K-pop scene.
What sets BABYMONSTER apart is not just their musical prowess but also their strategic debut approach, which some industry insiders are lauding as a “win for YG marketing.” The decision to delay offline performances has generated intrigue and anticipation, with YG Entertainment insiders hinting that while they will eventually step onto traditional stages, it won’t happen right away.
As fans eagerly await their transition to offline stages, BABYMONSTER stands as a testament to the evolving landscape of the K-pop industry, where chart-topping success can be achieved through a screen before stepping into the spotlight. Keep your eyes on this unique girl group—BABYMONSTER is rewriting the rules of debut success.
