K-Pop, South Korea’s cultural phenomenon, has captivated fans worldwide, drawing enthusiasts from every corner of the globe. Now, a Korean startup, DaL LaLa Network, is on a mission to harness the power of K-Pop, bridging the realms of entertainment and travel through its groundbreaking platform, Twinkple. In this vibrant ecosystem, fans play an integral role in the star-making process, and aspiring artists are given a unique opportunity to flourish.
Twinkple offers fans and aspiring artists a chance to discover and nurture their stars through ongoing contests and talent showcases on the platform. Here, fans actively contribute to various aspects of their favorite artists’ careers, from album production to music video creation, effectively co-creating the stars they adore.
Innovation in Entertainment
Since its launch in March 2021, Twinkple has swiftly gained worldwide traction, amassing over 430,000 users spanning 157 countries. Notable success stories include ‘UL,’ a singer selected for a duet album with F(x) Luna through a global vote. Their collaborative album, “When This Night Passes,” garnered a staggering 1.5 million views, showcasing Twinkple’s prowess in discovering and nurturing emerging talent on a global scale.
DaL LaLa Network launched a broadcast program, “FAN PICK,” in collaboration with Twinkple, with the aim of attracting an even larger global audience. This is a global male idol survival program that started in August this year and received participant applications through the Twinkple app. In total, over 3,000 applicants from 105 countries applied. This program was also broadcast on MBC M, Japan, Vietnam, China and other countries.
Founded in 2018 by former idol Kim Chawon, DaL LaLa Network is determined to challenge the conventional entertainment agency model. By seamlessly integrating K-Pop and tourism, Twinkple aspires to sustain the fervor of K-Pop fans worldwide, providing them with a unique opportunity to deeply connect with their favorite artists and immerse themselves in vibrant
Korean culture. The platform is currently developing an in-outbound K-Pop tourism camp service, blending K-Pop trainee experience training, auditions, and visits to locations frequented by K-Pop artists with tourist services at the destination.
Expanding Horizons
DaL LaLa Network’s aspirations extend beyond the K-Pop sphere. Initially targeting the global fandom market valued at approximately 8 trillion won ($5.9 billion), with a global K-Pop fan base exceeding 150 million people, the company envisions expanding into the broader global star birth market.
To sustain its innovative approach, Twinkple is diversifying its revenue streams. Beyond its B2B advertising model, the platform is exploring fandom sponsorships, commerce (including lessons, recording, and more), and the management of stars born on the platform.
In the future, DaL LaLa Network plans to collaborate with US broadcasting programs to offer users opportunities to operate in a wider market. Their goal is to provide people around the world who have an interest in K-pop with a wider range of experiences.
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