The second generation of K-pop acts played a significant role in the rise of K-pop on the global scene. These groups achieved immense success within the Korean music industry and managed to garner a massive international following, and YouTube played an essential role. This is the time when K-pop music videos would first start receiving millions of views.
Let’s check out the top five most-viewed music videos by second-generation K-pop groups on YouTube.
1. BANG BANG BANG – BIGBANG (646 million views)
The music video of “BANG BANG BANG” by the iconic K-pop group BIGBANG has been watched over 646 million times, making it the most-viewed MV from that era. The song’s explosive beats, coupled with its visually striking and boundary-pushing aesthetics, have transcended linguistic and cultural barriers, captivating a global audience.
2. FANTASTIC BABY – BIGBANG (537 million views)
BIGBANG’s “FANTASTIC BABY” is a testament to their artistic innovation. The music video is a kaleidoscope of avant-garde fashion, dynamic choreography, and an eclectic mix of musical genres. Its visually striking elements contributed to its viral success, making it the second most-viewed video of its time with more than 537 million views.
3. I AM THE BEST – 2NE1 (353 million views)
With an impressive view count exceeding 353 million, 2NE1’s “I AM THE BEST” is the third most-viewed music video among second-generation K-pop groups on YouTube. The song’s blend of K-pop and electronic sounds, combined with 2NE1’s edgy fashion, resonated with a diverse audience. Its futuristic aesthetics and bold styling captured the essence of 2NE1’s identity.
4. Gee – Girls’ Generation (311 million views)
Girls’ Generation’s “Gee” is considered a timeless classic and a quintessential representation of second-generation K-pop. The music video’s playful and colorful visuals, combined with the group’s synchronized choreography, garnered over 311 million views on YouTube, making it the fourth most-viewed MV of their era.
5. The Boys – Girls’ Generation (291 million views)
“Girls’ Generation make you feel the heat,” the iconic line from SNSD’s “The Boys,” is a powerful declaration of their prowess and confidence. The song is a remarkable testament to their popularity, solidifying its position as the fifth most-viewed music video by second-generation K-pop acts with over 291 million views.
It’s hard to believe that some of these videos are approaching 15 years, time sure flies! The music videos from second-generation K-pop groups on YouTube stand as enduring monuments to their era-defining impact and global reach. These videos, bursting with mesmerizing visuals, trailblazing concepts, and raw talent, perfectly capture the essence of what made the second generation of K-pop so special. Their pioneering efforts not only set new standards in the music industry but also played a pivotal role in catapulting K-pop onto the global stage, forging connections with fans from every corner of the world.
