Hybe, the Management Firm of K-Pop Band BTS, Aims to Expand Its Weverse App Globally

K-pop boy band BTS may be on hiatus, but its management company is looking to boost the superfan app the group inspired.

Hybe Co. is doubling efforts to sign up new artists to the Weverse app, seeking to draw fans from around the globe and pursue profitability. Having added rival K-pop talent firms’ artists such as Blackpink and Riize to its offerings, the Pangyo-based Weverse Company is setting its sights on artists from bigger music markets in Japan and the US. So far, it’s secured Japanese groups including AKB48 and US boy band Prettymuch.