Asian Junkie covers a variety of topics including ‘Squid Game’ reality, K-pop journalism, K-pop’s English evolution, Keena PR, and more

by Idol Univ

With baseball season over, I can finally bring back features I’ve been meaning to use but haven’t mainly because I’m lazy. I know you all are just itching to hear my takes on more stuff.

Anyway, a ton of stuff has been happening that I think is probably worth discussing. Or are just fun, honestly.

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Defector: On the Squid Game reality show.

In Squid Game, the audience’s disgust is meant to be directed at the Host, who orchestrates the games, and the masked millionaires who watch the proceedings for their own entertainment. If Netflix’s goal was to execute some sort of meta-commentary and make everyone watching at home feel like those evil millionaires, then I suppose they’ve done a good job. Either way, I think I’ve had my fill.

Regardless of all that, people love the show, which I understand, but man it’s definitely bleak.

Also, Defector is probably the best sports site out there (and it’s also pop culture adjacent). Sub if you’re interested since that’s their business model of not needing to be clickbait dipshits like the rest.

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Daily Mail: There was discourse about journalism surrounding K-pop as a result of this article, which is them doing one of those lazy ‘dark side of K-pop’ pieces because BLACKPINK recently was given honorary MBEs by their King.

Think that basically sums up where I stand on the media environment surrounding K-pop. Like I obviously understand the frustration and criticism, but it’s a bit of a reap what you sow situation in regards to the way fandoms move and what kind of stuff they reward outlets for doing.

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New York Times: Another discourse starter popped up soon after due to a podcast that discussed the evolution of K-pop, especially in regards to the trend of English-language songs and targeting Western demographics, in addition to what K-pop even is anymore. They centered this mainly around BTS and Jungkook, so things went as they probably expected.

While I don’t agree with some of the tone, I do find it hard to argue about the points regarding K-pop companies seemingly shifting away from unapologetically doing their own thing and making maximalist pop music. It’s not controversial to discuss whether K-pop companies seemingly changing the target demo is impacting the kind of music they now put out and whether that erodes what made K-pop acts gain attention to begin with.

Those points about the way K-pop is trending are admittedly thoughts I’ve had as well, mainly because … well, if you listen to enough of it then it’s hard not to notice. Still, at the end of the day, I’ve admittedly begun to care less about carefully delineating what was influenced or impacted by what, or what is labelled K-pop or not, or whatever else. I’ve largely tried (tried) to eschew this in favor of focusing primarily on whether I enjoyed the music or not. At the end of the day that’s what most of it is about to me, especially with regards to pop. I understand the counters to this seemingly simplistic attitude, but I also don’t care.

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There was also this reveal that explains all the PR stuff around FIFTY FIFTY‘s Keena as ATTRAKT seemingly try to make sure the support they’re getting isn’t temporary.

I mean, look, it’s fucking working, man. Can’t argue with the results, as they are playing people like a fiddle with all this.

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On a lighter note, Chuu Can Do It is apparently going back to its environmental roots a bit. That’s nice, but mainly Chuu is still apart of it so it’s great anyway.

Uprising led by Chuu coming.

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On the PLAVE front: 1) Why does it look like they’re double-teaming that watermelon? 2) Them playing Suika Game as a life-or-death thing made my night.

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And finally, Dreamcatcher doing Team Rocket.

It’s beautiful.

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