- When members of the girl band were due to renew their contracts, shares of their label YG Entertainment went on a wild ride.
- Why do these contracts matter in K-Pop, and how are they different from Western music acts?
INDIO, CALIFORNIA – APRIL 22: Jennie, Jisoo, Lisa, and Rosé of BLACKPINK perform at the Coachella Stage during the 2023 Coachella Valley Music and Arts Festival on April 22, 2023 in Indio, California. (Photo by Emma McIntyre/Getty Images for Coachella)
Emma Mcintyre | Getty Images Entertainment | Getty Images
In the oversaturated K-pop music scene, groups come as quickly as they go.
Most contract renewals take place without much fanfare — but not for Blackpink, one of the biggest girl groups in the world.
When members of the girl group were due to renew their contracts, shares of their label YG Entertainment went on a wild ride.
In September, shares of the Kosdaq-listed YG Entertainment plunged on two separate occasions. Stocks of the entertainment group fell 9% on Sept. 14 and tumbled 13% on Sept. 21 when media reported that three of its members will not renew their contracts with the label.
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