WWD Announces NCT’s Taeyong as a Featured Artist in Loewe’s Spring 2024 Pre-collection Campaign

NCT member Taeyong stars in Loewe’s spring 2024 pre-collection campaign, modeling various fashionable items including the Puzzle Fold tote and Fold shopper. In one shot, Taeyong wears the brand’s denim anagram jacket and jeans along with the Loewe Fold shopper created in collaboration with ceramic studio Suna Fujita. Another image shows Taeyong wearing a neon green sweater with a purple pastel scarf. The campaign aims to highlight perfection in imperfection and features other talents such as Maggie Smith, Dakota Fanning, and Greta Lee. The photos, taken by Juergen Teller, were superimposed onto white backgrounds to evoke a sense of materiality. Taeyong was announced as a Loewe brand ambassador in June and attended the brand’s menswear show during Paris Fashion Week. NCT is a K-pop boy band with six subunits, and Taeyong is a member of NCT-127.