ATTRAKT Creative Content Group
The K-pop agency ATTRAKT announced that it has terminated its contracts with three of the four members of the girl group FIFTY FIFTY, stating that the three members — Aran, Sio and Saena — had “slandered and defamed the agency” and sought to break their contracts.
The termination is in response to an apparent contract dispute between all four members of the group and ATTRAKT that arose in June, according to the Korea Times, wherein the group alleged that ATTRAKT had breached its contract by “failing to provide accounting data” and neglecting the group’s mental health, according to the outlet. Since then, the fourth member of the group, Keena, dropped her lawsuit and returned to the agency.
FIFTY FIFTY broke out onto the charts in a major way earlier this year with their hit “Cupid,” which initially gained momentum on TikTok before rising to No. 17 on the Hot 100 and spending two weeks at No. 1 on the Global Ex-U.S. chart in May, while also reaching the top 10 of the Pop Airplay chart in July, peaking at No. 7 and becoming just the second K-pop group, behind BTS, to reach that territory. The group, which was formed by ATTRAKT last year, signed a deal with Warner Records / Warner Music Group Korea in April of this year.
A rep for Warner Records did not return a request for comment..
In its statement, ATTRAKT also alleged a “conspiracy” between the three members of the group and Sung-il Ahn, also known as SIAHN, who is the founder/CEO of The Givers, a K-pop consulting firm that co-managed the group alongside Attrakt and who is the producer of “Cupid.” According to the Korea Times, Attrakt has filed a suit for damages against SIAHN and The Givers over its involvement in the contract dispute, alleging SIAHN attempted to poach the group away from ATTRAKT.
In April, SIAHN told Billboard that ATTRAKT and The Givers were taking a different approach towards the group than the typical K-pop company does with its artists, which typically combine management and label services under one roof.
“We plan to propose a new label structure for FIFTY FIFTY — a separate label for them, solely concentrating on the artist’s development,” SIAHN said at the time. “K-pop companies have an entrenched ‘artist-agency’ relationship, which poses a significant obstacle to an artist’s long-term global expansion. To overcome this persistent problem, The Givers is exploring a structure where the label directly contracts with the artist while the main producer oversees the creative aspects of the group and collaborates with the label.”
