On February 14, South Korean game developer Smilegate announced that its virtual artist Han YuA signed an exclusive contract with YG KPLUS.
YG KPLUS is one of the subsidiaries of YG Entertainment, which specializes in model/actor management.
Under YG KPLUS, Han YuA plans to work in various fields including broadcasting, YouTube, stage performances, and commercials.
Since YG KPLUS is under YG Entertainment, Han YuA’s close collaboration with YG Entertainment artists is also expected.
Meanwhile, a growing number of entertainment companies are choosing virtual personalities as their ‘artists’.
As they are computer-generated, their diverse character traits and talents can be widely utilized in various fields.
Industry insiders also find virtual influencers attractive, as they are scandal-free and do not age; and are cheaper to work with than real-life celebrities in the long term.
(Credit=”_hanyua” Instagram)
( Star)
